Trac - real-time shuttle tracking, 0 → 4,000+ MAU
Led 0-to-1 product from concept to a B2B partnership with Attridge Transportation at McMaster, reaching five-figure revenue.
↗Aysu Ozdal · Toronto, ON
Product strategy, user insight, and technical execution.
I'm Aysu - a product-focused software engineer and founding product manager. I took Trac from 0 to 4,000+ MAU, and love turning messy problem spaces into clear, shippable roadmaps.
About
A software engineer who thinks like a PM - grounded in user research, guided by KPIs, and shipping the details that make a product feel real.
I studied Software Engineering (Co-op) at McMaster, wrote 5G radio automation at Ericsson, and led product at Trac - a real-time shuttle-tracking app now serving thousands of students. My work lives between engineering, research and roadmap: PRDs, prototypes, stakeholder interviews, and the release notes that follow.
4,000+
Monthly active users on Trac
200+
Research participants engaged
Selected work
Recent work
Product · Engineering
90+ page PRD with 4-scenario cost model
Stakeholder analysis, user stories, competitive landscape and cost modeling projecting up to 76% operational savings.
↗Usability research across 200+ participants
5 stakeholder groups, 30+ testers across 5 Figma iterations, translating findings into engineering acceptance criteria - 90%+ satisfaction.
↗5G radio automation at Ericsson
Cut 5G radio testing time from 8 to 4 weeks by migrating a legacy Python framework to a company-wide Java automation framework.
↗Experience
Where I've been.
Tools: Jira, Confluence, Figma, Jenkins, Firebase. Stack: Python, Java, Dart, JavaScript, SQL. CAPM (PMI) expected July 2026.
Founding Product Manager
Trac - Hamilton, ON
Test Automation Developer Intern
Ericsson Canada - Ottawa, ON
Student Mentor & Ambassador
McMaster Women in Engineering Society
B.Eng. Software Engineering (Co-op)
McMaster University
Let's work together
Have a project in mind?
Let's talk.
I'm open to product management and product engineering roles. If it feels like a fit, I'd love to hear from you.